The designer Yono Taola takes 3D printing to the catwalk.

The firm has included various pieces and accessories in its latest collection, all printed with the Witbox 2.

Juanjo Gómez, the Madrilenian designer behind the Yono Taola label, has spent more than 10 years giving life to fashion collections characterised by delicate artisanal workmanship. However, in 2016 a new element came to life in his designs: technological innovation.

When Juanjo realised the potential of 3D printing in fashion he decided to experiment and combine it with artisanal techniques. As a result of this creative process, his latest collections -presented this year on the Madrid Fashion Show catwalk- boasted tops, T-shirts, dresses, and handbags printed in 3D.

"Printing in 3D allows you to realise ideas which wouldn't be possible with traditional techniques".

Yono Taola's pieces were created with the Witbox 2 printer and they form part of his 2016 Autumn/Winter and Spring/Summer collections. “We included two pieces that dallied with negatives and positives, with patterns like the crow's foot”, explains Juanjo, who continues researching this tool. “As this is a new technology which is only just beginning to be used in this field, there are still no set rules so we have to proceed by trial and error to determine which ideas work and which ones don't”, he adds.


Experimentation and creativity.

For now, Juanjo has tested various PLA colours for accessories (handbags, for example) and flexible filament for garments. “Flexible filament is more suited to garments, however PLA offers some very interesting possibilities: different lustres show depending upon the incidence of light on the material and the shape we give it”, says the designer, who acknowledges that some of his experiments have not turned out as expected while others have amply exceeded his expectations. “We feel this technology has a great future and it offers many possibilities. The more we work with it, the more ideas we have to utilise it”, he explains.


It was at Juanjo's work as a teacher at the IE design school where he first came into contact with this technology. “The idea arose when I discovered BQ's activity at an event in the IE. I was already aware of the work by other international designers, however I hadn't considered doing it myself until that moment”, he adds. Given the designer had no prior knowledge of 3D design or printing before embarking on this project, he relied on the collaboration of a 3D modeller who helped take his designs to the digital world. “The experience so far has been very positive and my plan is to continue testing, learning and researching”, he concludes.